Emma's story

Human beings need to work and fight for survival, but they also need rest and dreams; the space for struggle is vast, but rest and dreams only require a small world of 3.6 square meters. In order for people to have a good rest and realize their dreams, it is actually such a beautiful and warm cause. Shenzhen Zhongshenai Bedding Technology Co., Ltd. is such a dream-making enterprise.

China's manufacturing has been developing rapidly due to factors such as "global industrial transfer, manpower and production cost advantages, and national policy support". It has gradually established its position as a "manufacturing power" in the world and is known as the "world's factory." However, in recent years, with the increase in production costs such as labor, prices, and materials, as well as government policy controls and other factors, China's manufacturing industry has gradually begun to face a series of development bottlenecks. Enterprises must have forward-looking strategic thinking in order to be reborn in the general trend of industrial upgrading.

When it comes to manufacturing industries, companies such as Foxconn will naturally become the focus of attention. Relying on their superior production capabilities, these companies have become veritable "OEM empires" in related fields. In the mattress field of China's furniture industry, there is also such an "OEM empire" hidden.

As a part of the traditional manufacturing industry, the furniture industry has experienced rapid development for many years, and the development bottlenecks it faces have become increasingly prominent. However, precisely because of the unique value created by one company, the development barriers in this field are gradually being broken down. In fact, many people don’t know: many well-known mattress brands seen in the market may be produced by the same company. This is Shenzhen Zhongshenai Bedding Technology Co., Ltd., which produces 5,000 mattresses per day, but does not have a specialty store or an "OEM empire" of its own brand.

Zhongshenai's group headquarters is located in Shenzhen. Since its establishment in 2005, it has eight production bases including Shenzhen headquarters, Tianjin, Huizhou, Jiaxing, and Shanwei, with a total production area of ​​350,000 square meters and an annual production capacity of 1.5 million mattresses. This is the largest mattress company in China that is 100% OEM-only, and has created the famous "Foxconn" model in China's mattress industry. Zhongshenai takes "brand OEM, engineering supporting, and foreign trade export" as its three main businesses, and takes "focusing on technology and service innovation to continuously add value to customer brands" as its corporate strategic direction. Its positioning as a service-oriented manufacturing industry has won the recognition of more than 100 international and domestic furniture brands.

In such a fiercely competitive market environment, why has Zhongshen Ai been able to win the cooperation of dozens of internationally renowned brands around the world? Why do more than 100 well-known domestic furniture brands have long-term strategic cooperation? Why do more than 20% of five-star hotels in mainland China and 70% of five-star hotels in Hong Kong have mattresses manufactured by it? All of this is naturally inseparable from the company's unique growth process, excellent quality advantages and distinctive business philosophy.

Zhang Kaisheng, the founder of Zhongshenai, came to Shenzhen with his father in 1985. He stayed in Shenzhen from studying to graduating from university. He is the first generation immigrant who grew up in Shenzhen. He started his business early when he was a student at Shenzhen University. People say that starting a business is difficult and full of challenges. He did catering, decoration, and cooperated with friends to open a bottled water plant... He has been stumbling and experiencing difficulties and twists and turns. In 2002, he gave up his entrepreneurial ideal and left Shenzhen to work as a salesman in a furniture company in Dongguan.

In 2005, in the related mattress market, furniture companies' demand for mattress OEM basically began to take shape. However, this type of OEM operation hides many uncertain risks. The business phenomenon of non-professionals purchasing finished products from professionals is ultimately not product-oriented but profit-oriented. Zhang Kaisheng discovered business opportunities: If you choose

Can a unique business model that only produces OEM products without creating its own brand be able to carve out a niche in the market? Zhang Kaisheng is a person who dares to think and act. He founded Aide Mattress Company in Pingshan, Shenzhen, and sounded the clarion call to enter the field of mattress manufacturing.

But in a very traditional industry like mattress manufacturing, if a new company does not have its own competitive advantages, it would be like pulling a tooth out of a tiger's mouth if it wants to successfully get a share of the fiercely competitive market. Therefore, properly positioning the company and surviving in the cracks of the market is the first issue that Ai must face. The unusual OEM concept has also given rise to doubts.

However, not having its own brand does not mean that there is no need for innovation. Zhongshen Aidi started with single product mattresses as its entry point and focused on the niche areas of the furniture industry. They have always kept pace with the times and continued to innovate. From the original simple OEM model, they have developed into an ODM model that integrates design and research and development, technological innovation, patent authorization, brand customization, and sales training support. They have gradually established their leading position as the "No. 1 ODM manufacturer" in the mattress OEM industry.

From the 7 people who started the business to the current scale of 1,000 people, this hard-won outstanding performance is actually related to the unique "OEM" path that Zhongshen loves: it does not build its own market brand, but focuses on OEM for major international and domestic mattress brands, furniture brands, e-commerce brands, and hotel furniture operators. At the same time, it integrates R&D, production, sales, and value-added services. It does not compete with customer brands, but can serve customers wholeheartedly and sublimate quality advantages in the brand. It is this unusual business model that makes Zhongshen Ai's road wider and wider.

It is not enough to have forward-looking business philosophy and direction. Let’s take a look at the production methods of some traditional manufacturing methods, which often rely on a large amount of labor cost input and have low production efficiency. Faced with multiple pressures and dilemmas such as changing market demand, rising costs of labor and other resource factors, and tightening constraints on energy conservation and emission reduction, their advantages will inevitably continue to weaken, and their living space will also become increasingly smaller. Therefore, the strategic direction of promoting the transformation and innovation of production methods, "focusing on technology and service innovation, and continuously adding value to customer brands" has become the only way for the beloved Phoenix to reach nirvana.

Zhongshenai has always been at the forefront of the industry, absorbing traditional advantages and abandoning backward thinking. It has spared no expense in product development and packaging, customized production, talent introduction, etc., and independently developed and created Asia's first intelligent mattress production line. The data-supported production model has initially taken shape, and it is among the first practitioners of mattress manufacturing industry 4.0. Its manufacturing technology and level rank among the industry leaders. The put into use of intelligent production lines has accelerated Aidi's transformation and upgrading from a "manufacturing factory" to an "intelligent manufacturing factory", and its production efficiency has been greatly improved.

In addition, the barcode system currently being independently developed by the company will also re-give life to materials, products, and production processes. The barcode system intelligently sorts materials and delivers them to the production station based on the production order, automatically matches the production schedule, intelligently corrects errors, and automatically calculates production hours. At the same time, through the perfect combination of internal Internet of Things technology and the company's ERP system, things are connected, virtual and real are connected, and a new pattern of smart production is created.

Practice brings true knowledge. Having advanced production technology does not guarantee that the product will be successful in the market. Only by gaining an advantage in competition can the value of an enterprise be proved. "Golden Nine and Silver Ten" is the peak sales season in the home furnishing market, and major merchants are often "full firepower"; as a brand enterprise in the mattress industry, of course, they will not ignore this golden period. In the face of this "smoke-filled" war, although mattress companies have used advertising, new product releases, heavy discounts, etc. to impact sales performance, only carefully crafted new products and complete, meticulous and considerate services can make consumers buy in.

At the Aidi Shenzhen headquarters base, the total length of modern automatic lines exceeds 2 kilometers, with an annual production capacity of 1 million sheets. In this industry where it is rare to have an annual production capacity of 500,000 mattresses, Zhongshen Ai has thus firmly established itself as the “No. 1 ODM manufacturer”. Its unique production speed of one mattress every 27 seconds is even more amazing in the industry. What is the concept of 27 seconds? As soon as a computer is turned on, a high-quality mattress is born. Such production efficiency can achieve great advantages no matter what market environment. The concepts Ai has adhered to over the years and the results it has created have created huge value advantages.

Aidi has also independently developed and created intelligent production lines and established a high-quality R&D center with profound foundation. The birth of every new Aidi product has gone through various "baptisms" by various machines in the testing center and an "astronomical number" of tests, connecting the virtual and real production links to build a unique smart ecosystem.

The strong manufacturing capabilities and production technology have convinced the industry and established the reputation of OEM. Aidi tells us: The foundry industry is not just about simple mechanical manufacturing, it can also integrate manufacturing, technology, technology and innovation.

It is precisely with its unique OEM model and unremitting pursuit of technological innovation and product quality that Zhongshenai has won high recognition from many international and domestic mattress brands, furniture brands and hotel mattress brands, including international mattress brands with a history of more than 100 years and international brand hotel chains, over the past ten years since its establishment. It has also brought high-grade enjoyment and good news to consumers.

Corporate culture construction is often the source of motivation for enterprise upgrading and development, and fulfilling environmental protection obligations is also a required course for a company. However, in people's general understanding, manufacturing companies are often rough, with low-quality employees, lack of corporate culture, excessive consumption and waste of resources and energy, avoidance of relevant social responsibilities, etc. These are also problems that companies must solve if they want to continue to grow bigger and stronger.

The management team of Zhongshenai has been aware of this problem since the beginning of the business. Over the years, Aidi has established its humanistic core values ​​with the theme of "love, happiness, and growth" and has persisted in creating a harmonious and sunny "family culture". The practice of "family culture" is not an empty slogan or formalism, but a humanized management model that is closely integrated with employees' lives and work, to help employees solve practical difficulties in work and life, and to maximize the welfare of employees: good accommodation conditions first lay the foundation for the construction of "family culture" in form. Seminar courses on parenting education and parental filial piety also help employees gain a deeper understanding of the cultural word "home." Whether it is teaching

The establishment of the education fund is also responsible for the study expenses of employees' children. Love is down-to-earth and does practical things and good deeds for employees. Such a process fully reflects the cohesion of the enterprise and the overflowing cultural connotation, which has also become the engine for Zhongshenai to move forward on the road of development.

With the growing environmental crisis across the country, many companies are beginning to face severe challenges. Against the background of increasingly stringent environmental protection, slogans such as "environmental protection" and "zero formaldehyde" can be seen everywhere in the home furnishing market, and the mattress industry is also actively responding to the trend. As for environmentally friendly mattresses, the core is to return to the material quality itself. Quality is the king of market competition. Aidi has formed a comprehensive quality inspection system from the inspection of mattress raw materials to semi-finished products and finished products, such as: spring pressure resistance test, mattress fatigue resistance test, etc. The company pursues the perfection of quality in every detail. Aidi's production waste is classified and sorted to ensure that there is no waste gas, waste water or dust pollution. From mattress production and assembly to quality inspection and packaging to finished product delivery, strict environmental protection and quality testing standards are followed. QA International Certification Co., Ltd. confirms that Zhongshenai complies with ISO 14001:2004 standards and ISO 9001:2008 standards.

The wind was just right for the sails. It is the "two-pronged approach" of internal and external construction of the enterprise that enables China and Shenzhen to advance bravely in the global market. This undoubtedly serves as a model for many domestic manufacturing companies. If there is a lack of internal cultural construction and neglect of social responsibilities, the company's path forward will inevitably be stormy. If adjustments are made after problems arise, the credibility and reputation of the company will also be greatly compromised.